Search volume analyses always provide an interesting picture of users' purchasing intentions. According to data published by Semrush , online searches for the keyword "Black Friday" increased in 2020 by 12% compared to the same period in 2019, with a marked interest in the world of electronics but also fashion .
Fashion - Black Friday 2020
According to Blendee data , regarding marketing automation activities denmark cell phone number list during the period from November 27 to 30, there is a significant increase in turnover for the fashion sector , which marks +239% in terms of turnover , compared to the same period of the previous year.
If Black Friday turns out to be the favorite weekend for those who like to buy clothes and accessories, the Gardening and Leisure industry It is no less impressive and confirms the growth trend already shown in full confinement, reaching +112% in terms of turnover, compared to the same period of 2019, and excellent performance also in terms of online interactions with +165% of page views , +17.4% of product recommendation views and +600% of clicks .
Small Appliances - Black Friday 2020
The data for the small household appliances segment are also very positive, confirming the passion of Italians for the world of electronics during the Black Friday weekend. It is no coincidence that the most searched products during this period of 2020 were the Play Station 4, with the keywords "PlayStation 4 Black Friday", followed by searches with the keywords " Nintendo switch Black Friday " and " Dyson Black Friday ".
In particular, for this sector, we see +61% growth in turnover .
About 86% of Italians, according to a study published by Simon-Kucher & Partners , confirmed that they prefer to plan their purchases rather than follow the impulse and here the Black Friday weekend proved to be the right opportunity to anticipate Christmas shopping.
Kids Games - Black Friday 2020
This is confirmed by the growth recorded by the children's games that have made known a considerable increase in turnover compared to the same period of the previous year ( +94%), with excellent performances also in terms of online interactions: +82.3% of page views compared to last year, +281.4% of views of recommended products and +81.9 clicks .
Furniture - Black Friday 2020