Let's start with a concrete example, imagine that we own an eCommerce of clothing items and assume a first flow.
A new user lands on our site from a campaign focused on knitwear products, on the landing page it can be interesting to immediately show the best-selling and clicked products of the category .
We can invite you to register on our website to be the first to know about new russia cell phone number list collections, but to receive an exclusive selection of more interesting products.
Once
the user has registered, we can create a flow of three emails to:
to promote our brand and our values;
show a selection of best-selling products in the category of interest to our potential customer;
Drive first-time purchase by showing testimonials from users who have already purchased or offering a special promotion, perhaps in exchange for additional information (gender, date of birth, etc.).
Tailor-made content and offers to help the potential customer make their first purchase, but that's not all: once this objective is achieved, it is important to cultivate and maintain the relationship with your customer.
In this regard, a lead nurturing strategy can also prove fruitful in terms of up-selling and cross-selling :
dedicated offers to send on the occasion of the anniversary;
abandoned cart recovery ;
first purchase tracking with recommended products based on what has already been purchased;
Loyalty program .
Among the different channels to use for an effective lead nurturing strategy , email marketing is the most used.
Let's not forget, however, that thanks to a marketing automation and web personalization platform such as Blendee, it is possible to set up various activities that involve multiple channels, from the website to emails, including text messages, to name just the best known!