Customer experience: consumer orientation is strategicCreate Marketing Automation Strategies by Knowing the Customer
Posted: Mon Feb 17, 2025 8:29 am
Digital strategies
“ The customer is king ” is an old mantra that seems truer than ever, with customer experience playing a central role.
The Covid-19 pandemic has changed expectations, habits and purchasing behaviors: consumers, even those most reluctant to digitalization, have, in fact, discovered and appreciated its full potential, finding on the web chile cell phone number list not only a channel to buy, but also to train and entertain themselves .
Many
of these changes are here to stay, and as companies grapple with a fitful economic recovery, marketers have the opportunity to complete a historic transformation that sees the reshaping of the play of forces in the relationship between the brand and the consumer , a relationship that becomes a real value for the company itself.
Customer experience and data analysis: thinking about the customer, getting to know the customer
Although the concept of customer experience is part of the daily life of many companies, so much so that it is considered the Key driver of their digital transformation , according to a study conducted by Forrester Research , only 1 in 5 customers are fully satisfied with the experiences offered by organizations, although in 84% of cases, the latter declare themselves leaders in this area.
“ The customer is king ” is an old mantra that seems truer than ever, with customer experience playing a central role.
The Covid-19 pandemic has changed expectations, habits and purchasing behaviors: consumers, even those most reluctant to digitalization, have, in fact, discovered and appreciated its full potential, finding on the web chile cell phone number list not only a channel to buy, but also to train and entertain themselves .
Many
of these changes are here to stay, and as companies grapple with a fitful economic recovery, marketers have the opportunity to complete a historic transformation that sees the reshaping of the play of forces in the relationship between the brand and the consumer , a relationship that becomes a real value for the company itself.
Customer experience and data analysis: thinking about the customer, getting to know the customer
Although the concept of customer experience is part of the daily life of many companies, so much so that it is considered the Key driver of their digital transformation , according to a study conducted by Forrester Research , only 1 in 5 customers are fully satisfied with the experiences offered by organizations, although in 84% of cases, the latter declare themselves leaders in this area.