Marketing Automation Tools: The Birthday Offer Trigger
Pamper the user on a special occasion : among the most common workflows that are activated to increase customer engagement and stimulate purchases beyond the manifestation of a specific need, we find the Birthday Offer . It allows you to contact the user on the occasion of their birthday to offer a special promotion.
For example, Imetec has activated a workflow that involves sending a coupon code morocco cell phone number list to be used for a 25% discount, divided into three steps:
sending a first email 9 days before the birthday date;
sending a second email 2 days before the birthday date;
sending a final email on the birthday itself .
marketing automation: il trigger abandoned cart
Trigger Abandoned Cart
This is one of the main activities at the base of a good Marketing Automation strategy for eCommerce, as cart recovery emails are very high-performing in terms of conversions . Imetec has implemented a workflow that includes sending two emails:
the first email is sent 24 hours after the cart is abandoned;
The second email is sent 9 days after the user has abandoned the cart and is offered a 10% discount.