From anonymous user to loyal customer: discover how to meet the challenge with the modern consumer
Posted: Mon Feb 17, 2025 8:36 am
Digital strategies
In a context where advertising costs represent an increasingly important expense item for companies and brands in the budget and the cost per click the result of a real "war" on the recovery, converting the greatest number of users from anonymous users into loyal customers becomes a challenge for strategists and marketers that can no longer be escaped.
The Italian average of users who choose to reveal and publish data and contact information kuwait cell phone number list on a website or e-commerce is 1.8% (data updated in November 2019), an absolutely alarming figure if you read it from a different angle: In fact, over 98% of users choose to interact anonymously .
So the thought immediately turns to advertising investments: how much money are we risking going up in smoke if we have so little traffic that we generate for our website?
Converting anonymous users into registered users, first profiling and segmentation, therefore become critical success factors for any marketing strategy.
In a context where advertising costs represent an increasingly important expense item for companies and brands in the budget and the cost per click the result of a real "war" on the recovery, converting the greatest number of users from anonymous users into loyal customers becomes a challenge for strategists and marketers that can no longer be escaped.
The Italian average of users who choose to reveal and publish data and contact information kuwait cell phone number list on a website or e-commerce is 1.8% (data updated in November 2019), an absolutely alarming figure if you read it from a different angle: In fact, over 98% of users choose to interact anonymously .
So the thought immediately turns to advertising investments: how much money are we risking going up in smoke if we have so little traffic that we generate for our website?
Converting anonymous users into registered users, first profiling and segmentation, therefore become critical success factors for any marketing strategy.