Influencer marketing is the most effective way for brands to get their back-to-school marketing campaigns up and running. This type of marketing done right relies on first-hand testimonials from content creators who know and love your product. It’s authentic, and it allows your brand to reach niche audiences depending on the age demographic your product most appeals to.
For example, let’s say you’re a brand who makes backpacks. You find a content creator whose style and content match your brand’s. You send that creator a free backpack. That creator then tries the backpack, loves it, and creates a review on TikTok, including an affiliate link in their bio. Their followers will then see the backpack, listen to the feedback from their favorite facebook database content creator, and will want to buy your product.
If you’ve never dipped into the world of influencer marketing before, we have a complete guide to get you started from the ground up.
Woman hugging a kid wearing a backpack symbolizing back-to-school marketing
What kind of influencers work best for back-to-school campaigns?
The best kind of influencers for back-to-school marketing depend on your target audience. If you make clothes for younger kids just getting into kindergarten, your content creators should match the tone and style of your brand, and they should likely be parents with young kids.
For example, YouTube stars Austin McBroom and Catherine Paiz have a young child named Elle who has her own Instagram. Other 7-year-old kids who follow her on Instagram might see a post her mother makes of a specific outfit or toy.