CSR actions for shopping centres: a guide to practical ideas
Posted: Mon Feb 17, 2025 10:06 am
It is a fact that consumers are becoming more demanding every day. They compare before buying, they are up to date with the latest offers, they have access to the entire range of products with a single click... But beyond the basic aspects of a purchase, society is increasingly concerned about consuming sustainably .
This translates, for example, into a commitment to greener options, prioritising local and nearby producers, or choosing brands that create jobs in the area.
This puts companies in a bind, where the only way out to czech republic mobile database satisfy the needs of their consumers is to integrate corporate social responsibility (CSR) actions into their business development strategy . From now on, the focus of the brand is no longer exclusively on the customer, but also on all the interest groups that surround it, with their corresponding worries and concerns.
And although many still think otherwise, the situation does not escape the world of shopping centres and their communication strategies . In addition to the transition they are currently undergoing to become a space for experiences , rather than a mere shopping place, they are also forced to respond to the socially responsible demands of their visitors.
It is no longer enough to have the best commercial offer, to have services that improve the customer experience, or to schedule activities and events that energize the space. Now, the management of a shopping center must integrate sustainability into its management method to meet the demands of its target audience.
This translates, for example, into a commitment to greener options, prioritising local and nearby producers, or choosing brands that create jobs in the area.
This puts companies in a bind, where the only way out to czech republic mobile database satisfy the needs of their consumers is to integrate corporate social responsibility (CSR) actions into their business development strategy . From now on, the focus of the brand is no longer exclusively on the customer, but also on all the interest groups that surround it, with their corresponding worries and concerns.
And although many still think otherwise, the situation does not escape the world of shopping centres and their communication strategies . In addition to the transition they are currently undergoing to become a space for experiences , rather than a mere shopping place, they are also forced to respond to the socially responsible demands of their visitors.
It is no longer enough to have the best commercial offer, to have services that improve the customer experience, or to schedule activities and events that energize the space. Now, the management of a shopping center must integrate sustainability into its management method to meet the demands of its target audience.