The shopping malls of the future

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The shift from places focused exclusively on shopping to experience centres makes it essential for a shopping centre's marketing strategy to change considerably .

The challenge is knowing how to denmark mobile database retain your customers . Because visitors who come to a shopping centre are no longer only interested in the brands that are there, but they also value their own experience in the centre. Therefore, actions and services play a fundamental role in making customers come back. This leads us to consider them the core of a shopping centre's marketing strategy. It is extremely important to be able to create a shopping experience that draws our customers away from the competition and, above all, from the boom in online commerce .

But we must bear in mind that our customers' shopping experience does not begin in the shopping centre itself. We need to attract their attention through social networks, email marketing campaigns, or the shopping centre's own website . Through a message that differentiates us from our competitors, and through promotional campaigns and quality actions , we will be starting an experience for our customers, which will be completed once they visit the shopping centre.


Internationally, we can already find examples of how experiences have been merged with shopping to turn a shopping centre into a real leisure park . This makes them spectacular spaces where you can do everything: from skiing to driving a racing car inside, or even offering you the option of visiting an amusement park inside the shopping centre.