How end-to-end analytics works
Posted: Mon Feb 17, 2025 10:17 am
Data is collected from different sources. Advertising (contextual advertising, social networks), CRM, call tracking, analytics - all this data flows into a single system.
A chain of interactions is built. Analytics connects all points of contact with the client: from the first viewing of the advertisement to placing an order.
Efficiency is assessed. The system shows which channel brought the most clients, and which turned out to be expensive and useless.
Tools for end-to-end analytics
If previously only large companies had ghana whatsapp data systems, today even small businesses can implement end-to-end analytics. Here are some popular solutions:
Roistat. Easy connection and powerful reports. Suitable for businesses with multiple advertising channels.
Calltouch. Suitable if you have a lot of calls.
Yandex.Metrica (End-to-end analytics). Free solution for basic analysis.
How to implement end-to-end analytics
Define your objectives. Do you want to understand which channel attracts more customers? Or where the audience is lost? Clearly define what you want to track.
Choose a tool. If you have a small business, start with Yandex.Metrica. For more complex cases, Roistat or Calltouch are suitable.
Integrate data. Connect CRM, advertising platforms, telephony and analytics. This will allow you to collect the full picture.
Set up reports. Regularly monitor which channels are working, where money is being wasted, and where there is potential for growth.
Mistakes to Avoid
Collecting data for the sake of data. If you don’t use analytics to make decisions, it’s pointless. Work with reports.
Lack of integration: If CRM, advertising and analytics are not connected, the data will be disjointed and useless.
Ignoring long-term effects. Some channels do not produce results immediately. For example, SEO or content marketing. Their effectiveness should be assessed in the long term.
A chain of interactions is built. Analytics connects all points of contact with the client: from the first viewing of the advertisement to placing an order.
Efficiency is assessed. The system shows which channel brought the most clients, and which turned out to be expensive and useless.
Tools for end-to-end analytics
If previously only large companies had ghana whatsapp data systems, today even small businesses can implement end-to-end analytics. Here are some popular solutions:
Roistat. Easy connection and powerful reports. Suitable for businesses with multiple advertising channels.
Calltouch. Suitable if you have a lot of calls.
Yandex.Metrica (End-to-end analytics). Free solution for basic analysis.
How to implement end-to-end analytics
Define your objectives. Do you want to understand which channel attracts more customers? Or where the audience is lost? Clearly define what you want to track.
Choose a tool. If you have a small business, start with Yandex.Metrica. For more complex cases, Roistat or Calltouch are suitable.
Integrate data. Connect CRM, advertising platforms, telephony and analytics. This will allow you to collect the full picture.
Set up reports. Regularly monitor which channels are working, where money is being wasted, and where there is potential for growth.
Mistakes to Avoid
Collecting data for the sake of data. If you don’t use analytics to make decisions, it’s pointless. Work with reports.
Lack of integration: If CRM, advertising and analytics are not connected, the data will be disjointed and useless.
Ignoring long-term effects. Some channels do not produce results immediately. For example, SEO or content marketing. Their effectiveness should be assessed in the long term.