How to measure the results of an email marketing campaign
Posted: Mon Feb 17, 2025 10:49 am
The vast majority of digital marketing strategies can be measured, and one of the most common is email marketing , which allows us to ensure that the recipient receives the message, although it is up to them to read it, delete it or ignore it. When we send an email, we must keep in mind some indicators to know how to measure the results of an email marketing campaign . For example, how many recipients opened the email, how many did not receive the message and whether or not we have gained subscribers. These are just some of the data that we can obtain and that will help us analyze the situation and update the database.
Measuring email marketing results
Metrics are essential, as they provide us with all the germany mobile database data we need to know whether we have achieved our goals. Although all this information not only tells us what has worked or not, it also provides us with valuable data to optimize future campaigns and maximize results.
There are several indicators that allow us to measure the results of an email marketing campaign, but depending on the company's sector and other factors, some KPIs or others will be taken into account. Below, we explain the main metrics that every campaign must analyze :
Open Rate : Indicates the percentage of opened emails in relation to the number of emails delivered . We can use both total and unique openings, but we have to take into account when interpreting the ratio. If we use unique openings we will know the number of people who open the email. Whereas if we use total openings we will see to what extent the email has been relevant based on the number of times it has been opened, since a user can open the email more than once. It is a very interesting indicator because it depends on the sender, the subject and the preview text, since it is the only information that the recipient can see to decide whether or not to open the message.
Measuring email marketing results
Metrics are essential, as they provide us with all the germany mobile database data we need to know whether we have achieved our goals. Although all this information not only tells us what has worked or not, it also provides us with valuable data to optimize future campaigns and maximize results.
There are several indicators that allow us to measure the results of an email marketing campaign, but depending on the company's sector and other factors, some KPIs or others will be taken into account. Below, we explain the main metrics that every campaign must analyze :
Open Rate : Indicates the percentage of opened emails in relation to the number of emails delivered . We can use both total and unique openings, but we have to take into account when interpreting the ratio. If we use unique openings we will know the number of people who open the email. Whereas if we use total openings we will see to what extent the email has been relevant based on the number of times it has been opened, since a user can open the email more than once. It is a very interesting indicator because it depends on the sender, the subject and the preview text, since it is the only information that the recipient can see to decide whether or not to open the message.