In trading, the main thing is emotions

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spoiled Western consumers, a multitude of stores of all types and sizes have led American and European trade to the toughest competition and struggle for their place in the sun. Even today, many of the most advanced chains understand that the consumer's choice will be influenced not by the quality of the products themselves, but first of all by the quality of their perception. Interior and convenience will also be among the most important.

Western chains and consulting companies have been paying increased attention to the quality of perception of products and the stores themselves for several years now. Many have started developing individual solutions and layouts malaysia whatsapp data sales areas. This has become a necessity: after all, classic supermarkets with their expanded range and prices on average 30 percent lower than in economy stores are losing in the competitive struggle with discounters. Therefore, they are ready for changes, considerable expenses on professional consultations and the implementation of advice in life. All this is done with the aim of luring and retaining the buyer.

Domestic trade is not yet in a similar situation and at this stage of development. However, according to the retailers themselves, such competition will be in St. Petersburg in three years, in Moscow - in five. Nevertheless, it is better to prepare for it in advance. It is quite possible that timely measures will help to avoid ruinous expenses on redevelopment or change of concept. Over the past year, three leading Western consulting firms have sent their specialists to speak about new trade concepts and developments in the field of retail trade, so domestic retailers can be aware of all the events.

Why do people buy?

Recently, Western store owners have been increasingly thinking about what a customer who comes to them for the first time should see, feel and understand. It is very difficult to imagine: after all, many customers themselves do not know what they want, and can hardly say what an ideal store should be like. Despite the complexity of the task, retailers are ready to try and work with leading design bureaus - for them, it is very important to create a pleasant, inviting atmosphere. The latest research conducted by American chains shows a clear pattern - the longer a person is in a store, the more goods he buys. And the amount of time spent shopping directly depends on how comfortable he is in this sales area. In principle, this conclusion is not new, but it has become especially relevant right now.