Chinese catering is expected to reach 5.59 trillion yuan in 2028, and its share in the Chinese food market will increase to more than 90%.
The Xiaocaiyuan brand innovates on the basis of inheriting Anhui cuisine, insists on cooking methods with less oil and salt, insists on onsite cooking, provides homely, healthy and fresh dishes, customizes dish combinations for stores in different regions, promotes thoughtful service and affordable prices, etc., and is committed to adapting to the needs of a wide range of consumers in this market.
Based on store revenue in 2023, Xiaocaiyuan has become the number denmark phone number list one brand among all brands in China's mass convenience Chinese catering market.
Second, the chainization process of China's catering industry is accelerating, and popular convenience Chinese catering has huge untapped potential in chainization. Large chain catering brands are more dynamic in expansion. Xiaocaiyuan faces a strategic window period for expanding its store network, and rapid expansion and incremental growth can be expected.
Behind this, chain restaurants will achieve faster growth in the market in the future because of their stable product quality, high brand awareness, strong bargaining and cost control capabilities, and are more in line with the iterative direction of catering demand. According to Frost & Sullivan, the compound annual growth rate of the chain restaurant market from 2023 to 2028 is 15.5%, more than twice that of the nonchain restaurant market; by 2028, chain restaurants will account for approximately 25.5% of China's mass convenience Chinese catering market.