Instagram is testing special profiles for businesses

[suchona.kani.z]

Three of the bio features currently being tested are also available on Facebook Pages. This move should increase the attractiveness of Instagram for advertisers and make the entire buying process easier . A test version of these profiles has now been released.

Instagram testing new features

1. Function: Categorisation and direct contact option
Profiles contain news such as a contact button right next to follow, or the company's inclusion in a category.

Instagram testing new features

2. Feature: Advanced communication capabilities
Under the Contact button , there are two options for contacting the profile. The first is to contact the company directly – Get Direction , or to send an E-mail . This takes a huge thorn out of companies' heels and makes communication with customers easier.

Instagram testing new features

Direct contact solves the problem of inserting links and cash app database allows users to contact a brand with one click: It is possible to establish direct communication with potential customers. All this without having to insert your email address in the profile description, which, as we all know, is not entirely functionally and visually optimal.

3rd function: Geolocation of companies
Another feature is the so-called Location tag , which will show you the company's location on the map in the application. So no more entering as much information as possible into the bio, but direct guidance to the branch or contacting. Thumbs up from me.

Instagram testing new features

The launch of the live version is a matter of a few months
Thanks to these new features, the user will be able to contact you directly, visit you and place you in a clearly defined category. Profiles will be more user-friendly and visually improved in terms of design. The Social Media Tuesday server stated that the launch of the live version is a matter of a few months. It is clear that these changes will have a major impact on the perception of Instagram as a sales channel. This is also related to a new algorithm that will take into account personal versus business profiles when displaying in the feed.

All of these new features suggest that another feature could be added to the menu in the future, namely contact via Facebook Messenger , which Facebook is already trying to make an important sales channel.

Who knows, maybe we'll see a clickable buy button, just like YouTube.

Let's be surprised by what Instagram has in store for us in the future and to what extent it will become Facebook.