Hack 3 – make your CTA more desirable

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Instead, use one CTA to focus the attention of the recipient, increasing the likelihood of click-throughs.



The more desireable your CTA is, the higher th cell phone number in philippines e likelihood of click-throughs and sales are.

How?

Copywrite – what you write before the CTA and on it matters. Some motivating techniques are:

– Ask a question before the CTA (“want to see how to…?”) or lead to it (“find out how to…”)
– The CTA should emphasize personal choice (“I want to…”, “show me…”)

Buttons – do not use linked text as your CTA, instead use buttons. They are more visible and more attractive to click on.

Color – use attention-drawing, urgency inducing colors such as red or orange.

Change on hover – use 3D buttons that move on hover and/or a color change on hover.