Institutional website: what does the visitor expect from the company's pages?
Posted: Mon Dec 23, 2024 4:59 am
Developing an institutional website that meets the interests of visitors makes all the difference in creating an effective strategy that correctly positions your brand. And to highlight the history of your business, as well as what it offers to the public, know that there are mechanisms that go far beyond the “about us” section.
If you still don't know how to do this properly, follow the information below and clear up your doubts!
About the company
The company page, also known as “about us”, is one of the most buy phone number lists parts of explaining to visitors what the company does. However, there are some ways to develop this section in a different way, avoiding clichés and really catching your audience’s attention. Check out the following tips:
instead of describing mission, vision and values separately in topics, present them in a flowing text;
use the language of your audience — if more formal, avoid colloquialisms; if more informal, use creativity and create an intriguing text;
tell stories with your writing, as this catches people's attention and makes them interested in a product;
Highlight awards, certificates, and positive customer reviews in this section, as they help to support what you're saying.
Through simple solutions like these, you can impress visitors and build a unique and effective “about us” on your institutional website.
Contact methods
When it comes to offering customer relationship channels , some websites limit themselves to email contact forms, which often do not generate any response from the visitor. In addition to being frustrating, this can negatively impact your company's image with consumers.
Just think that today, Facebook pages already reveal how long a company takes to respond to its customers. It is clear that agility and promptness in customer service are very important.
Therefore, make all forms of contact available: through your website via email, social media and telephone numbers. This way, you make life easier for the consumer and, in return, they can develop a fruitful relationship with the company.
If you still don't know how to do this properly, follow the information below and clear up your doubts!
About the company
The company page, also known as “about us”, is one of the most buy phone number lists parts of explaining to visitors what the company does. However, there are some ways to develop this section in a different way, avoiding clichés and really catching your audience’s attention. Check out the following tips:
instead of describing mission, vision and values separately in topics, present them in a flowing text;
use the language of your audience — if more formal, avoid colloquialisms; if more informal, use creativity and create an intriguing text;
tell stories with your writing, as this catches people's attention and makes them interested in a product;
Highlight awards, certificates, and positive customer reviews in this section, as they help to support what you're saying.
Through simple solutions like these, you can impress visitors and build a unique and effective “about us” on your institutional website.
Contact methods
When it comes to offering customer relationship channels , some websites limit themselves to email contact forms, which often do not generate any response from the visitor. In addition to being frustrating, this can negatively impact your company's image with consumers.
Just think that today, Facebook pages already reveal how long a company takes to respond to its customers. It is clear that agility and promptness in customer service are very important.
Therefore, make all forms of contact available: through your website via email, social media and telephone numbers. This way, you make life easier for the consumer and, in return, they can develop a fruitful relationship with the company.