Place contextual and targeted advertising
Posted: Tue Feb 18, 2025 3:58 am
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Tip 6: Choose keywords
To promote premium brands, start by identifying high-converting keywords. Of course, it’s important to attract even an unwarmed target audience. But to ensure a return on investment, it’s better to focus on consumers who are ready to buy products or order services.
When collecting a semantic core, for example ukraine telegram data through Yandex Wordstat, specify negative words. When offering premium products, exclude the concepts of “inexpensive,” “cheap,” “used,” “inexpensive,” “do it yourself,” which do not go with expensive and status products.
Yandex Wordstat
Yandex Wordstat does not provide queries with the words “inexpensive”, “cheap” for premium clothing, since the premium segment does not imply this
If you use words in the semantic core that do not correspond to the brand position, then your site will be found by the queries “cheap” and “inexpensive” by people who cannot afford premium products. That is, the wrong audience will come to the site.
Tip 7:
Contextual advertising helps a brand to advance and stay visible to consumers. However, unscrupulous competitors sometimes use the name of another brand to attract attention. This is a dishonest move that can be complained about to search engine specialists.
Tip 6: Choose keywords
To promote premium brands, start by identifying high-converting keywords. Of course, it’s important to attract even an unwarmed target audience. But to ensure a return on investment, it’s better to focus on consumers who are ready to buy products or order services.
When collecting a semantic core, for example ukraine telegram data through Yandex Wordstat, specify negative words. When offering premium products, exclude the concepts of “inexpensive,” “cheap,” “used,” “inexpensive,” “do it yourself,” which do not go with expensive and status products.
Yandex Wordstat
Yandex Wordstat does not provide queries with the words “inexpensive”, “cheap” for premium clothing, since the premium segment does not imply this
If you use words in the semantic core that do not correspond to the brand position, then your site will be found by the queries “cheap” and “inexpensive” by people who cannot afford premium products. That is, the wrong audience will come to the site.
Tip 7:
Contextual advertising helps a brand to advance and stay visible to consumers. However, unscrupulous competitors sometimes use the name of another brand to attract attention. This is a dishonest move that can be complained about to search engine specialists.