Amplifying your brand
When you publish high-quality information, other B2B thought leaders and media outlets take notice. As the primary source of original research, your company becomes a go-to expert. Any publication that cites your work, every podcast that discusses your findings, and each webinar that invites your brand thought leaders on to share their insights amplifies your brand that much further.
Types of original research
The type of research you publish depends largely uganda telegram data on your end-game: do you want the research to generate leads? Are you after greater brand awareness? Is this a marketing research report you want to publish on a regular cadence?
These are a few types of reports to consider adding to your marketing strategy:
These are annual studies that track key metrics or industry trends over time. They are useful for showing how specific areas evolve year after year.
Example: LinkedIn 2024 B2B Marketing Benchmark
One-off research
Research focused on a single topic, often related to emerging trends, industry disruptions, or niche subjects. These are useful for addressing specific questions or timely issues.