Participation in the exhibition as business development

[bitheerani319]

Author: expert and business consultant Fyodor Mikhailovich Levshin, specializing in foreign trade operations, customs regimes and international trade.



When preparing to participate in an exhibition, it is necessary to provide work in the following main areas:

— planning work (stage by stage) during the sri lanka whatsapp data period for the exhibition, during its work and after its completion;

— preparation of information about your products before and during the exhibition;

- ways to attract potential buyers to your stand;

— selection and training of personnel to work at the exhibition;

— prompt processing of the results obtained at the exhibition.

Let us assume that an enterprise located outside of Moscow and which has not yet taken part in exhibitions learns from the press (foreign economic activity bulletin, newspapers, magazines, advertisements, etc.) that the next (9th in a row) exhibition <Chemistry-200> is being held in Moscow from September 10 to 15, 200_.

Step 1. Collect as much information as possible about previous exhibitions. This can be easily done by contacting the organizer of previous exhibitions - Expocentre. In doing so, pay attention to the following questions:

— where the exhibition was held (in our specific example, at the Exhibition Centre on Krasnaya Presnya, in Sokolniki, and sometimes also at the All-Russian Exhibition Centre (VDNKh);

— how many companies participated in the exhibition. In the case of <Khimiya>, it turns out that it was first held in 1964. And subsequently (except for one time) it was regularly held once every five years. The largest expositions were <Khimiya-77> and <Khimiya-87>. Subsequently, the activity of foreign participants decreased somewhat. It is desirable at this stage to obtain a list of foreign companies-exhibitors (and possibly domestic participants).