WhatsApp's payment service
Posted: Tue Feb 18, 2025 5:01 am
And if you think this business model is doomed to fail because it's enough for companies to respond within the first 24 hours, think about the number of customers airlines and banks have to respond to every day.
Or even about a promotion that the company wants to launch later… It is worth remembering that this business model does not violate the original rule against advertising, because companies cannot contact customers first, but can only respond to original contacts. That is, the user will use WhatsApp to communicate with companies and organizations that he wants to hear from, and not the other way around.
WhatsApp has introduced a peer-to-peer (P2P) payments feature, available in India and Brazil, in May denmark mobile database 2022 , allowing users to send money to friends and family directly from the app's contact card menu. The P2P payments feature is free for individual users and promotes seamless and secure money transfers within the app.
However, WhatsApp makes money from this service by charging transaction fees to businesses. When businesses use the P2P payments feature to receive payments from customers, a 3.99% commission is charged per transaction. This helps businesses leverage the convenience and popularity of WhatsApp as a payment platform, while also helping to generate revenue for WhatsApp.
Ads that refer to WhatsApp Chat
WhatsApp's revenue model also includes monetization through ads created in the WhatsApp Business app . Businesses can create customized Facebook and Instagram ads that encourage users to start a conversation on WhatsApp. This feature allows businesses to connect with their target audience directly through the chat interface.
Or even about a promotion that the company wants to launch later… It is worth remembering that this business model does not violate the original rule against advertising, because companies cannot contact customers first, but can only respond to original contacts. That is, the user will use WhatsApp to communicate with companies and organizations that he wants to hear from, and not the other way around.
WhatsApp has introduced a peer-to-peer (P2P) payments feature, available in India and Brazil, in May denmark mobile database 2022 , allowing users to send money to friends and family directly from the app's contact card menu. The P2P payments feature is free for individual users and promotes seamless and secure money transfers within the app.
However, WhatsApp makes money from this service by charging transaction fees to businesses. When businesses use the P2P payments feature to receive payments from customers, a 3.99% commission is charged per transaction. This helps businesses leverage the convenience and popularity of WhatsApp as a payment platform, while also helping to generate revenue for WhatsApp.
Ads that refer to WhatsApp Chat
WhatsApp's revenue model also includes monetization through ads created in the WhatsApp Business app . Businesses can create customized Facebook and Instagram ads that encourage users to start a conversation on WhatsApp. This feature allows businesses to connect with their target audience directly through the chat interface.