Create your content Analyze your results

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You've got your inbound marketing content, now it's time to distribute it. But don't make the mistake of thinking that posting it on your website or sharing it on social media is enough. You need to spend time distributing it - the right distribution technique puts the right content in front of the right person at the right time.

There are many ways to carry out this distribution of content in inbound marketing: on your website, blog, social networks, landing pages or through calls to action, not to mention email marketing. Depending on the malta mobile database type of content and who it is directed to, you should use one or the other.


Your strategy should not be limited to creating and distributing your inbound marketing content: to be sure you are doing it right, it is important to analyse your results: you can study how many people consume your content, the number of visits to your website or blog or the downloads of the content you offer. But you should also analyse how many of your visitors have become sales opportunities, by subscribing to your newsletter for example. And study how much your content is shared and how far it reaches.

There are countless metrics you can analyze , so focus on the ones that provide the data you're most interested in.

Once you've analyzed your results, it's time to iterate on what worked . If a piece of content works, share it again later, as long as it's still relevant. If the results haven't been good, change your strategy, refocus your objectives to continue creating relevant inbound marketing content to convert your visitors into leads.