Is it less aggressive than traditional marketing?
Posted: Tue Feb 18, 2025 5:11 am
Without a doubt. Traditional marketing is based on interruption. In contrast, inbound marketing is all about attraction, to try to get the user to reach the brand and not the other way around . This difference is best understood with some examples. Let's think about those 10 - minute advertising blocks when we watch television, that newsletter from a company we've never heard of, that brochure left in our mailbox at home or that phone call insisting on changing our electricity company. The examples are endless. That's interruption marketing (outbound or traditional), where the advertiser is the one who sets the pace.
In contrast, today's users are increasingly accustomed to mexico mobile database setting their own pace , researching on their own on the Internet, looking for guidance, advice, comparisons, opinions... Inbound marketing considers these doubts, needs and objectives of its potential clients, and then creates and distributes content with answers to these questions, positions its keywords and waits for the user to find it when they do their research. Then it takes care of that contact and creates a relationship of trust.
“I came here to talk about my book.” This well-known phrase by Francisco Umbral sums up the traditional concept of marketing. The brand is at the centre of the entire advertising strategy, it simply presents itself and its products or services. A rather egocentric idea, no doubt, but that doesn’t mean it can’t be effective.
In inbound marketing, the focus is on the customer . To this end, ideal user profiles for the brand are created based on real information: demographic data, consumer habits, behaviors, etc. These are called Buyer Personas . The success of a brand depends on its ability to understand the needs of its customers, put itself in their shoes, and ensure that these users find its content during their research process, in a way that allows them to respond to their needs.
In contrast, today's users are increasingly accustomed to mexico mobile database setting their own pace , researching on their own on the Internet, looking for guidance, advice, comparisons, opinions... Inbound marketing considers these doubts, needs and objectives of its potential clients, and then creates and distributes content with answers to these questions, positions its keywords and waits for the user to find it when they do their research. Then it takes care of that contact and creates a relationship of trust.
“I came here to talk about my book.” This well-known phrase by Francisco Umbral sums up the traditional concept of marketing. The brand is at the centre of the entire advertising strategy, it simply presents itself and its products or services. A rather egocentric idea, no doubt, but that doesn’t mean it can’t be effective.
In inbound marketing, the focus is on the customer . To this end, ideal user profiles for the brand are created based on real information: demographic data, consumer habits, behaviors, etc. These are called Buyer Personas . The success of a brand depends on its ability to understand the needs of its customers, put itself in their shoes, and ensure that these users find its content during their research process, in a way that allows them to respond to their needs.