How does it work?

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The right product to the right person:
Barilliance’s personalization engine uses the data associated with each specific email address and generates recommendations based on their most recent activity on the site. The shopper’s overall shopping behaviors, past purchases and browsing history are all taken into consideration.

The engine will consider specific items, product categ cell phone number leads ories and brands viewed on the website as well as price range of items. More consideration will be given to items that were added to the cart or were recently purchased. If, however, there is not enough data to offer personalized recommendations, the products shown will be a mix of top sellers, items with a good click-through-rate and items you have manually selected.

At the right time:
The relevant product recommendations must be presented at the right time because the customer’s preferences and needs change over time. The right time is when the customer opens the remarketing email.

Therefore, Barilliance’s personalized product recommendations in emails are dynamic and are generated in real-time – when the customer opens the email instead of when the email is sent. Once they are generated, they remain the same for 24 hours. If the email is opened again after 24 hours a new set of recommendations will be generated.