This model not only promotes a mutually beneficial relationship between franchisees and the company, but also complies with Mixue Bingcheng’s mission of “making partners richer” and enables the company to attract more franchisees to join. The prospectus shows that as of September , , Mixue Bingcheng has more than , franchisees.
Under the concept of shared interests, the operating performance of Specifically, in the first nine months of , the average daily cup output of the Mixue Bingcheng store network was about cups, an increase of about over the spain phone number list l average daily cup output for the whole year of ; the average daily terminal retail sales per store was ,. yuan, maintaining steady growth. Calculated by store opening time, the average daily terminal retail sales of Mixue Bingcheng stores opened before will grow at a compound rate of . between and ; the average daily terminal sales of stores opened in and will also maintain a steady growth trend.
The prospectus shows that Mixue Bingcheng's franchisee retention rate is also better than the industry average. In , , and the first three quarters of , the franchisee retention rate of Mixue Bingcheng was ., ., . and . respectively. According to a report by Frost & Sullivan, this retention rate is much higher than the average level of the readymade beverage industry during the same period. In addition, from to September , , the company has received a total of more than . million franchise inquiries, providing a broad space for the company to screen highquality franchisees.