Online sales are on the rise. How is your e-commerce doing?

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The situation the world has been going through has had a direct impact on people's lives, and social isolation has had a direct impact on the economy in several sectors in Brazil. An unexpected situation that required resilience and adaptability from everyone, especially companies.

There is a lot of talk about digital transformation and today we know that those companies that were already implementing digital strategies in their businesses came out ahead. And this is a relevant trend – not only in times of social isolation – that will last and promote a definitive change in consumption habits and consumer behavior .

In a recent survey conducted by SBVC – Sociedade Brasileira de Varejo e Consumo (Brazilian Retail and Consumption Society) together with Toluna , it was possible to prove that online sales have increased whatsapp names more than 60% since social isolation began in Brazil. The food delivery service, for example, saw an increase in demand of almost 80%. In other words, it is necessary to reinvent yourself and adapt quickly to the market; opportunities arise along with obstacles, it is up to you to decide whether to look at the problem or focus on the solution.

In May, compared to April, according to research by the Brazilian Chamber of Electronic Commerce together with the Compre & Confie Movement, the rate of revenue from virtual purchases increased by 130% .

Growth Hacking – How to increase your online sales
Growth Hacking is a method that has become a favorite among marketing people. In fact, it is a mix of strategies that startups have used to grow massively with a low budget and in a short period of time, and the success of this strategy has turned it into a replicable method.

In this method, the strategist identifies gaps and transforms them into opportunities for your business to grow more intelligently and quickly. But be careful! You need to be careful because not all actions attributed to the method are considered good practices. Here, of course, we will leave you with tips on the best practices of the GH method:

Research and development
Lead capture and data analysis
Social media monitoring and metrics
Creativity in strategic communication actions
Information technology or computer engineering
Research and development
When a business is in the process of setting up an e-commerce business or already has one and needs to improve its structure and customer experience to increase its sales, in theory, this research and development stage has already been completed. Here we are referring to both product and market research and development. Competition, consumer profile, purchasing journey, investment power and revenue x expense targets , best payment format, suppliers, distribution and delivery methods, etc. To reach e-commerce, it is essential to have this stage structured.

Information technology and computer engineering
After the entire research and development process, an e-commerce site needs to be created, and this involves information technology, which seeks solutions for fundamental issues such as data storage, information security, payment methods, hosting, among others. It may seem complex to have an e-commerce site, but don't worry! You don't need to have a deep understanding of technology, but you do need to have a reliable and qualified company to take care of it for you!

Creativity in strategic communication actions for online sales
You will need strategic planning for your e-commerce and at this stage, commitment, study, dedication and creativity are essential! Using traditional link building still works, but within an integrated marketing campaign; it will not generate results in isolation. Influencers and nurturing emails should also be part of your strategy.

Another way to generate returns by generating authority and credibility for your e-commerce is guest posting (texts published by you on relevant websites within your niche). However, to generate positive results, the content must be interesting to your persona, in a way that sparks their interest and is published on reputable websites. This relationship can lead to a promising partnership in terms of organic visits, traffic and ranking.

Lead capture and data analysis
To generate qualified leads, it is essential to analyze the data on all leads captured. For this, a marketing automation system is very important.

Online shopping is on the rise, and to do so, you need to be aware of your competitors' actions and look for alternatives to differentiate yourself. Differentiated service , delivery times, relevant bonuses, payment methods, points or loyalty programs, and other differentials will certainly help attract more qualified leads. Make a difference and step out of your comfort zone, but above all, deliver what you promised!

Social media monitoring and metrics

This step is what Growth Hacking calls an experimentation strategy. You experiment and test. How? By monitoring the action and the result, whether it is conversion or effective sales. It will depend on the objective of your action. Competitive pricing is important and quality is fundamental, as well as having differentials such as easy payment methods helps. Ensuring positive feedback with efficient solution deliveries is the key.

Basic content marketing strategy using the Growth Hacking technique for e-commerce
Marketing tools to contact users who abandoned their cart and did not complete the purchase are a vital premise and are often the trigger for starting a relationship with this lead:

Establish a tone of voice that resonates with your audience
A clean visual identity that makes navigation intuitive helps to find products and make purchases, without too many elements that distract the buyer
Make your e-commerce an easy-to-access environment for the user
Display true testimonials and reviews that add value and generate credibility
Have a blog linked to e-commerce as this boosts your organic reach
Indicate related products, with some advantage, without polluting the browsing environment or overloading the potential customer's decision-making moment – ​​be careful here not to distract and distract the person.