Artificial intelligence
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At Cyberclick's content team, we're always looking for ways to optimize our processes without losing sight of quality . We know that, in an increasingly competitive digital environment, it's not enough to create content for the sake of creating it. We need that content to be aligned with the needs of our users and designed for SEO. And this is where Artificial Intelligence (AI) comes in , especially tools like ChatGPT or Google's Gemini.
Do you want to discover the best artificial intelligence tools on the market in the field of digital marketing? Click here and download a free guide that we have prepared for you with all the information.
How we optimize the creation of written content in Cyberclick with AI
However, it is important to hr email list clarify that we never let AI do all the work for us . We see it as a support that helps us reduce time on the most repetitive tasks, while the final touch, the essence of the content, is always provided by the human team.
The process of creating an article with AI
To better illustrate this, we are going to tell you how we usually work when writing an article using ChatGPT, in its Plus version and with personalized GPTs. This process starts from the initial idea, and evolves until the final phase, which is when the content is reviewed and finished by one of our professional writers.
1. Generating the initial idea with ChatGPT
We usually start with a brainstorming session among the content team. We define the key topics we want to address, based on what our audience is searching for and the keywords we know are important for our SEO.
Once we have a clear idea on the topic, we introduce the initial idea into ChatGPT. The prompt we use is key here. It is not about putting a generic phrase and waiting for a perfect article, but about building a prompt that guides the AI in the right direction.
An example of a well-structured prompt would be something like this: