Murcia-based online fashion retailer 'Laazo 80' surpasses
Posted: Mon Dec 23, 2024 5:17 am
We are in the news, one of our clients has managed to surpass giants of the sector on Google, positioning itself in a sector as complicated as fashion above El Corte Inglés and Amazon among others.
The Murcia-based online fashion retailer, 'Laazo 80', has managed to position itself on Google above large companies such as El Corte Inglés or one of its competitors Zalando, even competing "head french email address list to head" with other giants such as Amazon.
Laazo 80, specialized in its own collections of party and ceremony dresses, began its online journey in 2016. At the beginning of 2021, it decided to give its business a boost with the aim of positioning its brand among users who were not familiar with the company. For this reason, it hired the Guellcom agency, specialized in web positioning and digital marketing.
The goal of the online fashion company was to reach more customers and increase its sales, so after an exhaustive study of the business model, it was possible to focus the website on users who searched on Google for products like those offered by , that is, women's formal dresses.
The Murcian company is currently at the top of Google search results for words such as 'evening dresses', 'cheap party dresses' or 'short party dresses', competing with 'giants' in the fashion sector such as El Corte Inglés, Zalando, Venca or Amazon.
The secret has been to "find the way in which its potential customers search for these products and adapt the website to this premise in the easiest and most comfortable way for the user," according to Guellcom.
Thanks to this work, their sales have skyrocketed compared to previous years, quadrupling today. "If you are able to combine a product that perfectly meets all the needs of the potential client and also make it easy for the user to find you on Google, success is guaranteed," says the Murcia-based agency.
Guellcom, an agency specialising in web positioning on Google, has thus achieved another milestone in web positioning, with more than 100 clients among the first searches in its sector and more than 15,000 search terms positioned on Google. For more information about the agency, you can visit the website.
The Murcia-based online fashion retailer, 'Laazo 80', has managed to position itself on Google above large companies such as El Corte Inglés or one of its competitors Zalando, even competing "head french email address list to head" with other giants such as Amazon.
Laazo 80, specialized in its own collections of party and ceremony dresses, began its online journey in 2016. At the beginning of 2021, it decided to give its business a boost with the aim of positioning its brand among users who were not familiar with the company. For this reason, it hired the Guellcom agency, specialized in web positioning and digital marketing.
The goal of the online fashion company was to reach more customers and increase its sales, so after an exhaustive study of the business model, it was possible to focus the website on users who searched on Google for products like those offered by , that is, women's formal dresses.
The Murcian company is currently at the top of Google search results for words such as 'evening dresses', 'cheap party dresses' or 'short party dresses', competing with 'giants' in the fashion sector such as El Corte Inglés, Zalando, Venca or Amazon.
The secret has been to "find the way in which its potential customers search for these products and adapt the website to this premise in the easiest and most comfortable way for the user," according to Guellcom.
Thanks to this work, their sales have skyrocketed compared to previous years, quadrupling today. "If you are able to combine a product that perfectly meets all the needs of the potential client and also make it easy for the user to find you on Google, success is guaranteed," says the Murcia-based agency.
Guellcom, an agency specialising in web positioning on Google, has thus achieved another milestone in web positioning, with more than 100 clients among the first searches in its sector and more than 15,000 search terms positioned on Google. For more information about the agency, you can visit the website.