Profile of the new consumer and factors that influence him

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The market is constantly changing. The profile of the new consumer is influenced by political, economic, social and technological factors, which directly interfere in the market for goods and services.

Understanding the habits of new consumers, what or who influences them , and identifying the decisive factor in their purchase is a constant pursuit. The relationship with this new consumer begins after the purchase . Having feedback about your product or service brings the consumer closer and spontaneously turns them into a multiplier . In other words, the well-known “word of mouth” occurs, which today is done with greater scope and visibility .

The era is 'post-digital'. Good and bad spread at a speed never whatsapp netherlands seen before, which is why this post-sale relationship is a trend. Researching price and brand is part of the search for identification , which continues to be part of consumer habits , with a greater presence on the virtual platform .

A new consumer habit identified in the profile of this new consumer was feedback and waiting for a response. Whether spontaneous or stimulated by the brand through post-sales relationships , the new consumer wants to be heard, both in praise and criticism, and makes a point of making sure this happens using the digital universe , through comments, suggestions, criticisms or recommendations.

On social media or other digital media, the new consumer is connected!

New Consumer Profile – How to Get Their Attention
Impersonality often causes the public to lose identification with the brand, so knowing who the communication is for, understanding the reality of those who will use the product or service, as well as what the brand represents for that public, can be the “ key” to gaining market share .

Quality and guarantee have long since ceased to be considered differentials . The factors that stand out in this new consumer profile are:

? Investment in new technologies

? Data security

? Project support

? Good business proposals or offers

? Location and comfort

? Positioning on external issues (environmental, among others)



Influencers
The redefinition of the role of young people and women in different scenarios that influence the economy has had a direct impact on the market.

Data from the IBGE (Brazilian Institute of Geography and Statistics) indicate that in Brazil the number of women with higher education exceeds that of men and that they represent 67% of the responsibility of single-parent families. Companies that are aware of this stand out in the face of this new consumer who is increasingly stronger in terms of purchasing power, decision-making and influence.

Young people are increasingly seeking innovation, technology and agility. Women, faced with the diversity that is the female universe, seek, among many other things, identification …

In general, creativity to reach a plurality of profiles is the great challenge to impact this new consumer who wants to be surprised.