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Unless you invest in a thorough SEO campaign, your page will not appear among the first 20 results of a search engine. So it will not be easy for them to find your product. However, many search engines offer us to buy a “sponsored link”, that is, to include our advertisement at the top or in the right column of the results. This type of SEM campaign works on a cost per click basis, and for our advertisement to achieve greater visibility, they follow a bidding system that requires increasing the initial CPC. A good indicator of the estimated bid for the keyword we are interested in advertising can be found in the Google AdWords keyword planner, or in applications such as SEMrush.


com . Other advertising services, such as brazil whatsapp number data price comparison portals, also monetize their website on a CPC basis. Formulas to calculate CPC: CPM (Cost per Thousand Impressions): calculates the cost of a thousand advertising impressions. This is the basic unit of purchase and sale of advertising banners. campaigns that we launch with Google AdSense are given in this metric. Formulas to calculate CPM: CTR (Click-Through Rate): measures the percentage relationship between the number of clicks and the number of advertising impressions. Formulas to calculate CTR: CPA (Cost Per Acquisition/Action): the cost incurred by the advertiser when a user performs a specific action.