How to grant access to the Facebook advertising account can be found in the article "How to grant access to the Facebook advertising account: step-by-step instructions and account roles."
Types of goals in Facebook Ads: key selection criteria
Facebook Ads offers several types. Let's take a closer look at each.
Category "Recognition"
After viewing the ad, users will learn more about you malta telegram data or your product, get to know the brand. The task of such an advertising campaign is to attract the attention of users in order to increase awareness, tell about your benefits. The goal is to make the user remember your brand.
The goal includes two possible subcategories:
Brand awareness — the ad is shown to an audience that is most likely to remember it;
Reach — advertising is shown to the maximum number of users.
This type is suitable for large, well-known brands, as well as for maintaining reputation and promoting a new product or service.