No competitive advantages or unique selling propositions
Posted: Sat Dec 21, 2024 3:57 am
The goal of most websites is to get an application. Specifically, an application from the website, not a call. A call is, of course, also a very important conversion indicator, but nevertheless, many websites have buttons and feedback forms “Order a service”, “Order a specific product”, “Calculate the cost”, “Sign up”, “Leave a request”, etc. So, to make a visitor leave a request on the website, you need to ask him about it, push him. The most effective way is to place a unique selling proposition (USP) next to the feedback form. And the more valuable it is for a potential buyer, the higher the conversion of your form on the website will be.
By the way, I recommend reading my short article about whatsapp number data unique selling propositions. The article is available here.
In addition to the USP, here is another list of what makes visitors trust the site and the company itself, and therefore improves the site's conversion:
competitive advantages of the company;
live photos from the life of the company, not clip art photos of American happy life;
customer reviews;
letters of thanks;
any content (text, photos, videos) about the company’s social responsibility;
expert content in any form (blog, articles, video reviews, etc.);
licenses and certificates, if your activity is licensed;
company portfolio (projects);
Photos of real employees.
Recommendations:
Be sure to test the conversion of your USP on the website; unfortunately, almost only a few people do this, and in vain.
The USP should be valuable and understandable for the client; a 5% discount on an unclear price of a product will definitely not save your sales.
Not that niche
In this matter, you can also fall into opposite extremes - to sell a too narrowly focused product or try to cover everything. In the first case, the demand may be initially low due to various circumstances, and it is worth thinking about related products. For example, earrings immediately cut off the audience, leaving only girls. In addition, you may not guess the style and design that will be in demand. Perhaps, adding bracelets, rings, and accessories to them to the assortment will improve the situation. The second option is dangerous because the assortment may be wide, and upon closer examination there is nothing to choose from.
There are niches where demand is not clearly expressed and promoting such goods or services via the Internet is long, difficult and expensive. For example, such niches include: services of network companies of any profile, consulting services of a management and financial nature, any intermediary services and many others.
Recommendations:
Let's remember the already mentioned query statistics service wordstat.yandex.ru, a wonderful and free service that will quickly show demand, seasonality, geography of query frequency and much more. If, however, demand in your market is not clearly expressed, then it is better to think about promotion and sales through offline channels than to experiment on the Internet.
By the way, I recommend reading my short article about whatsapp number data unique selling propositions. The article is available here.
In addition to the USP, here is another list of what makes visitors trust the site and the company itself, and therefore improves the site's conversion:
competitive advantages of the company;
live photos from the life of the company, not clip art photos of American happy life;
customer reviews;
letters of thanks;
any content (text, photos, videos) about the company’s social responsibility;
expert content in any form (blog, articles, video reviews, etc.);
licenses and certificates, if your activity is licensed;
company portfolio (projects);
Photos of real employees.
Recommendations:
Be sure to test the conversion of your USP on the website; unfortunately, almost only a few people do this, and in vain.
The USP should be valuable and understandable for the client; a 5% discount on an unclear price of a product will definitely not save your sales.
Not that niche
In this matter, you can also fall into opposite extremes - to sell a too narrowly focused product or try to cover everything. In the first case, the demand may be initially low due to various circumstances, and it is worth thinking about related products. For example, earrings immediately cut off the audience, leaving only girls. In addition, you may not guess the style and design that will be in demand. Perhaps, adding bracelets, rings, and accessories to them to the assortment will improve the situation. The second option is dangerous because the assortment may be wide, and upon closer examination there is nothing to choose from.
There are niches where demand is not clearly expressed and promoting such goods or services via the Internet is long, difficult and expensive. For example, such niches include: services of network companies of any profile, consulting services of a management and financial nature, any intermediary services and many others.
Recommendations:
Let's remember the already mentioned query statistics service wordstat.yandex.ru, a wonderful and free service that will quickly show demand, seasonality, geography of query frequency and much more. If, however, demand in your market is not clearly expressed, then it is better to think about promotion and sales through offline channels than to experiment on the Internet.