Have you ever heard of the levers of persuasion ? Most purchasing decisions are dictated by emotions , in fact neuroscience has been studying the role of emotions on purchasing decisions for years. Robert Cialdini , an American psychologist and professor, wrote a book on the importance of emotions in purchasing decisions entitled “The weapons of persuasion” .
But what are the levers of persuasion czech republic mobile number and how to apply them? Let's find out together in this article
Before explaining how the weapons of persuasion work, it is necessary to understand the difference between manipulation and persuasion: they are not the same thing!
Manipulation is a process that influences people's behavior through deception and distortion of reality.
In manipulation, the fears and insecurities of the interlocutor are exploited and in most cases, the only one to obtain the benefits is the manipulator.