According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).
Sprout Social Q2 2023 Pulse Survey infographic reflecting brands content focus in 2023 compared to 2022. 53% of marketers are focusing on five to 15 second videos.
In this article, we’ll highlight tips and strategies for india mobile database improving your video conversion rate so you can make a case for more resources and investment.
Bonus resource: We created a guide and worksheet to help you extend the life and value of a branded video by turning it into a suite of teasers, clips, GIFs and more. Download it today to ensure you’re getting the most out of your video assets.
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Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition.
According to the Wistia 2023 State of Video Report, 42% of companies said increasing conversions in the sales cycle is a key indicator of video success. A strong conversion rate is a quantifiable way to make a case for more video resources.
8 tips to boost your social video conversion rate
Here are eight tips to help you increase your social media conversion rate:
Why social video conversion rate matters
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