Maintaining and increasing revenue

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The issue of revenue is linked to the previous benefit, in which we highlighted the importance of retaining customers in agencies. If you lose recurrence or keep replacing accounts in your base, the expansion of your business will be affected.

In this way, retention becomes one of the switzerland mobile database relevant metrics in your agency. Only by maintaining clients and adding new contracts will real growth be possible.

And, to be able to follow this path to success, it is necessary to understand why customers leave the business and calculate the percentage of exits: the so-called churn rate.

With it, you have the number of cancellations or non-renewals of service contracts in a given period. So, for example, if one in every 30 clients chooses not to continue with your agency every month, this means a churn of 3.33%, which impacts negative revenue for your company.

And, to compensate for this result and maintain the same level of revenue, it is necessary to either increase the average ticket of other customers, with the addition of services provided, or increase the number of contracts renewed for subsequent months.