More in-depth social media KPI explainers

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However, they don’t know how that connects back to department and company goals. With a data glossary, you can attach a quick recap of the “why” behind your goals with every report that you send. A formal data glossary is a collection of all the terms that define your data across systems. These are often large undertakings led by an IT department but they don’t have to be. A simpler, marketing-specific version can be created quickly and with minimal effort. Making it happen starts by compiling information. This starts when you first set your quarterly or yearly objectives and KPIs. Sort that in a table format with a quick recap of each KPI albania phone number data and how it supports a business or marketing objective. This provides external stakeholders with all everything they need to contextualize your reports. Here’s an example of what an entry could look like:

Impressions: A reach metric that tracks how many times a post or profile has been seen. Our quarterly and annual impressions goals ladder up to the marketing department’s brand awareness goal.

You can also use your data glossary as a document hub that links out to:

Benchmark data
Strategy documents to encourage interested parties to learn more about team initiatives.
4. Align your reporting with your business goals and needs
This might seem like a no-brainer but it’s easier said than done. Especially since social media given how many areas of your business it touches. To assess what should go into your reports, start by considering big-picture business goals. For example, increasing MRR or increasing lead quality. Then, look at more granular data points that tie into them. You can likewise break your reporting down by different types of KPIs such as: