How technology enhances marketing strategies

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A study carried out by the McKinsey consultancy interviewed 200 CMOs (Chief Marketing Officers) and senior marketing executives to discover their insights and indicate three assertive directions for the use of technology in marketing strategies.

The research also shows that companies have a chance of growing twice as much if they combine creativity and digital transformation .

Organizations are therefore encouraged to poland mobile database insights from data collection and analysis to areas ranging from marketing planning to product development and pricing. This shifts from “I think” to “I know.”

Marketing and technology research
However, marketing creativity remains a differentiator for companies, while technology becomes a compass in decision-making, as concrete information unlocks the subjectivity of innovative ideas, which can sometimes be rejected due to lack of evidence.

According to a 2018 report by Walker Sands, 56% of marketing professionals believe that creativity and digital transformation are vital to developing effective strategies and 41% feel that actions are driven by an equal mix of both skills.

According to McKinsey research, companies that invest most in skills pooling are fostering data capabilities in creative roles, and analytical activities are becoming more resourceful.