Types of societal marketing

[bitheerani319]

At first glance, societal marketing can be understood as a practice focused on charitable actions. However, there are different categories within this communication strategy that open space for creative and transformative campaigns.

To help you learn more, we have selected the five most common types of societal marketing below. Check them out:

Philanthropy Marketing
One of the best-known societal marketing austria mobile database is philanthropy, which consists of helping social institutions and organizations, which can be maintained by public or private initiatives or even foundations created by the company itself.

Even with less power to change, this type of action reinforces the brands' sense of responsibility, which return part of their profits by maintaining transformative initiatives.

Social Campaign Marketing
This societal marketing model is intended to participate in campaigns with an emphasis on causes with a wide impact, such as combating hunger, preserving natural biomes and promoting education.

Recently, social campaign marketing has been gaining more space within companies, mainly by linking brands to values ​​that are important to their target audience, which generates a clear and efficient positioning for the company.