PLANNING YOUR COMPANY WEBSITE

bitheerani319 · Post by **bitheerani319** » Mon Dec 23, 2024 5:51 am

Are you determined to create a website for your business, but now you need to know how to do it? Know that building a professional website for your business involves much more than design and programming.

In this article I will discuss how to filter the first information, to start developing a professional website.

Even before the Briefing, which takes place after hiring the agency or professionals who will carry out the work, the initial interview takes place on both sides, that is, while you seek to understand whether the professional buy singapore email list sufficient knowledge and professionalism to serve you, on the other side, if this professional exists, he will also be seeking to recognize the potential of your company for a Web venture, the main critical missions and the approximate profile of the target audience.

Setting Goals

Believe it or not, the most common mistake in planning is the lack of clear objectives. Today, almost everyone knows a good tool for something, a strategy for a certain purpose, but few know whether this knowledge is the best for the objectives of a given institution.

What do you want to do? What do you want to sell? What service do you want to provide?

Knowing this, write it down. Don't be ashamed or lazy to review your concepts. Is what you want to do feasible? Analyze your competition, finances, market, etc. Analyze yourself: Are you good at it? Do you know your customer? Would you buy from yourself if you were a customer?

In a conversation with my friend Francisco Albuquerque from the Co-Creation Agency in São Paulo, we discussed the pillars of “Design Thinking”, where he explained to me the importance of empathy in the creative process. Putting yourself in the customer’s shoes is more than just analyzing the quality and price of your product.

Planning the development of a professional website starts precisely from the principle of seeing it from the point of view of the average profile of our target customer. What is he looking for? How does he search? What does he expect to see? What increases his perception of satisfaction?