A simple way to do this is by creating

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While these scenarios rarely happen, they impact our emotional resilience, productivity, and creativity. Sales is a competitive, anxiety-riddled, and emotional rollercoaster at the best of times. Throw a recession, pandemic, and mass layoffs into the mix and it’s easy for salespeople to get paralyzed by worst-case scenarios. With all the noise about cutbacks, hiring freezes, and rising inflation, it’s important to create clarity and certainty in your sales team, in any way possible.



Just as your clients crave certainty, so do your people. Share oman cell phone number list with them what you know, what you don’t know, and what you’re doing about it as a company. Our brains are hardwired to look for risks and doubt, so providing transparency goes a long way.predictability through regular updates. For example, every week in your team meetings share the latest strategic updates from your senior leadership, let your team air their concerns, and brainstorm ideas to overcome them.



Give your people ownership, a platform to express themselves, and be open, even in the midst of uncertainty. Acknowledge their feelings and validate where their fears are justified and where they might be misplaced in the face of facts. 3. Re-align your sales motion to the market When facing a recession, we all follow the same behaviors. We cut discretionary spending and focus on extending our runway – whether that’s events, travel, or other services.