Advantages and disadvantages
Having figured out what Zen is, we can highlight several pros and cons of the service. The main advantages are wide coverage and ease of promotion:
The platform is visited by more than 13 million people per day, and many of them actively use the portal;
Posting articles is free and unlimited, and the algorithms themselves promote quality content;
if you have a website or blog, starting a channel on Zen means getting another source of free traffic;
The service is very easy to use, it is intuitive, shows statistics and analytics, and allows you to track the progress of the promotion;
Yandex pays successful authors: the service can be monetized.
The platform has the same drawback as most portals where armenia cell phone number list classification is done by algorithms. The robot's behavior is quite unpredictable, it often classifies publications not to the topic that the author expected, which may lead to difficulties with promotion. In addition, the restrictions for content in Zen are quite strict.
Zen Audience
It is generally accepted that zen.yandex is a service primarily for older and middle-aged people. Statistics show that this is true, and most visitors are between 35 and 55 years old. There are few young people on Zen, so topics relevant to youth culture do not take off so well. But this does not mean that writing about computers or new technologies, for example, is not worth it: such topics appeal to the target audience.
There are approximately equal numbers of women and men among visitors.
Most users are from large cities: a third are from Moscow and St. Petersburg.
Almost half of visits are from mobile devices.
Popular topics among the audience include cars, clothing, entertainment, construction, home chores and gardening.
List of interests of the user "Zen"
Topics for the channel in Zen
An important advantage of the platform is that you can write about almost anything here, not just the “top” topics. The algorithms themselves will find a reader interested in the topic you are writing about. There is only one rule: an article on Yandex Zen should be interesting, exciting, and keep a person intrigued until the end.