1. Your persona is the viewer. Get to know them!
Posted: Thu Feb 20, 2025 10:34 am
It may sound cliché to say this, but content production needs to consider your persona. Therefore, all actions need to help them at some point in their journey.
Are you planning to host a webinar ? First, understand algeria mobile database the event can add value to your persona’s routine — and this won’t always be related to professional development.
Companies that map their personas know the direction to follow. They know the obstacles in their path and how to overcome them. So, for 2024, what do you think about taking a look at your personas and aligning your strategies?
2. Share the knowledge
Have you heard of EEAT? Expertise, knowledge, authority, and trustworthiness are important guidelines for Google to rank content. Since Google is still the king of online searches, it’s a good idea to consider these factors.
In short, you should choose topics that are related to what your brand has direct experience and unique knowledge in. And what’s more, you should deliver truly useful information that can inspire, educate and entertain your audience.
To do this correctly, invest in keyword analysis and your market positioning. This way, you can identify your true expertise and how you can help your persona fill knowledge gaps.
3. Understand what content should be created and where to place it
You already know your persona and have identified the topics you should produce content on. The next step is to choose the format and where to distribute this material.
By 2024, experts predict that user search behavior will be even more diverse , even in B2B marketing . In other words, personas are interacting with different types of content and your company must be ready to impact it effectively.
Your mission is to understand the signals that users emit and open your mind to our possibilities. In this sense, here's a tip: studies indicate that short videos will be a big trend in content marketing.
Are you planning to host a webinar ? First, understand algeria mobile database the event can add value to your persona’s routine — and this won’t always be related to professional development.
Companies that map their personas know the direction to follow. They know the obstacles in their path and how to overcome them. So, for 2024, what do you think about taking a look at your personas and aligning your strategies?
2. Share the knowledge
Have you heard of EEAT? Expertise, knowledge, authority, and trustworthiness are important guidelines for Google to rank content. Since Google is still the king of online searches, it’s a good idea to consider these factors.
In short, you should choose topics that are related to what your brand has direct experience and unique knowledge in. And what’s more, you should deliver truly useful information that can inspire, educate and entertain your audience.
To do this correctly, invest in keyword analysis and your market positioning. This way, you can identify your true expertise and how you can help your persona fill knowledge gaps.
3. Understand what content should be created and where to place it
You already know your persona and have identified the topics you should produce content on. The next step is to choose the format and where to distribute this material.
By 2024, experts predict that user search behavior will be even more diverse , even in B2B marketing . In other words, personas are interacting with different types of content and your company must be ready to impact it effectively.
Your mission is to understand the signals that users emit and open your mind to our possibilities. In this sense, here's a tip: studies indicate that short videos will be a big trend in content marketing.