Keywords with low search volume

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The more complex B2B funnel translates into more terms a prospective customer might use at each stage in the funnel during their Google search. This fact alone means fewer searches for certain keywords.

Furthermore, the number of people who use bulgaria mobile database engines to research a product or service is much higher than the number of professionals in companies who need to solve a specific problem on the internet, for example.

In other words, companies that want to develop an SEO strategy for B2B need to carry out a more in-depth study of the keywords that they will work on organically.

Therefore, knowing your audience and understanding what their pain points are throughout the sales funnel is essential. That said, we will talk later about the importance of creating a persona in this context.