What is Inbound Marketing?

[bitheerani319]

Inbound Marketing is a set of Digital Marketing strategies that encompass Content Marketing, SEO and social media, based on the idea of ​​creating and sharing relevant content aimed at a specific target audience, in this case defined as a persona.

Its concept is focused on attracting, converting cambodia mobile database delighting customers. Unlike traditional advertising, which acts in a more invasive way, Inbound Marketing promotes the attraction of the public in a natural way, creating an emotional connection throughout the purchase journey, which is reflected in loyalty and sales. Among its characteristics are:

Open and constant communication and interaction with personas, or semi-fictional profiles of the ideal customer;

Message conveyed continuously, without interrupting potential and current customers, who can access the content when it is most convenient;

Relationship of trust, which brings engagement and generation of value without interruptions.

This strategy can be used by B2B or B2C businesses of all sizes and sectors, thanks to its affordable cost, reach, creation of authority, loyalty and positive perceptions that it is capable of generating.