Inbound Marketing

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Inbound Marketing, on the other hand, consists of strategies to attract potential customers passively. This is generally done through relevant content.

The idea is that, with this passive prospecting, the company selects the people who are its ideal customers — those who would be el salvador mobile database successful with its offers. That's why Inbound is also called attraction marketing.

To do this, several tools are used. First, you need to define a persona, to understand what the audience's interests and needs are.

Then, materials such as blog posts, ebooks, webinars, among others, are offered that address the difficulties of these people. In this way, they are attracted to the company.

Another important concept is the sales funnel: the idea is for visitors to move through it, becoming a Lead, an opportunity and, finally, a customer. To get a person to move down the funnel, you need to invest in conversion points, by including forms in the materials, for example. You can also communicate with these people using tools such as Email Marketing.

Among the benefits of Inbound are the fact that it is less invasive and also makes the company an authority in its market. The strategy also allows for a shorter sales cycle, since Leads arrive more ready for an approach from the sales team, since they need to demonstrate interest in what the company offers in order to receive contact from the salesperson.