Why UX and Business should go hand in hand?

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Design has always been an important part of any successful business. However, UX Design goes far beyond traditional thinking. This new professional has an analytical view of the product and needs to understand the company as a whole.

The search for innovative solutions malaysia mobile database constant work and alignment between Designers, Developers, Marketing, Sales and Customer Success. Each of these teams generates insights at different points of contact with the product or service. Sales and CS, for example, deal directly with customers and prospects who are essential in this feedback process for product innovation. Marketing, on the other hand, presents a vision of how certain improvements can impact customer acquisition and loyalty. This process involves the UX Designer who will work on the strategy for improving and innovating solutions.

Little by little, it becomes clearer to see how integration between teams is fundamental to the development of a consumer-centric product.