The impact on IT companies

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As this is a Law that addresses the collection, storage and processing of user data, the marketing department of IT companies ends up being those that suffer the greatest impact and need to adapt.

If your company collects data through philippines mobile database Pages and Forms, even when subscribing to a newsletter, this means that it will be necessary to adapt to the LGPD rules.

The first major impact is on your current database. This is because in December 2020, all Leads in your company must accept the new Privacy Policy , as well as the Terms & Services, ensuring explicit consent to the use of their data.

At first, the LGPD may seem like a major headache and an “enemy” for companies. However, just as it was in Europe, little by little, people began to understand how the legislation can impact the reliability of companies, as it increases the security of users who interact with it. The fact is that, like any change, the LGPD may be scary at first, but it only brings benefits to companies and users.