How to distinguish greenwashing from genuine environmental action?
Posted: Sat Feb 22, 2025 5:07 am
Hiding the truth - Some companies promote one environmental aspect of their product while ignoring other, more damaging aspects. For example, recycled packaging can hide the fact that the production of the product itself generates significant CO2 emissions.
Vague and imprecise claims – Terms such as “environmentally friendly” or “eco-friendly” are often used without detailed explanation. In the absence of concrete evidence, consumers are misled.
Fake certification and eco-labeling - Some guatemala phone number data companies create their own certifications that look official. Consumers find it difficult to distinguish between recognized standards, such as ISO, and artificial labels.
One-off actions promoted as long-term changes - Tree planting campaigns or one-off donations are often presented as evidence of a long-term commitment to sustainability, despite having little impact on the company's overall operations.
Misleading images and slogans. Images of green landscapes, symbols of nature and slogans such as "We care for the planet" can mask a real lack of environmental action. Reliable companies publish detailed ESG (Environmental, Social, Governance) reports. These documents include figures, action plans and audit results. Their availability to consumers and stakeholders is a good indicator of reliability.
Vague and imprecise claims – Terms such as “environmentally friendly” or “eco-friendly” are often used without detailed explanation. In the absence of concrete evidence, consumers are misled.
Fake certification and eco-labeling - Some guatemala phone number data companies create their own certifications that look official. Consumers find it difficult to distinguish between recognized standards, such as ISO, and artificial labels.
One-off actions promoted as long-term changes - Tree planting campaigns or one-off donations are often presented as evidence of a long-term commitment to sustainability, despite having little impact on the company's overall operations.
Misleading images and slogans. Images of green landscapes, symbols of nature and slogans such as "We care for the planet" can mask a real lack of environmental action. Reliable companies publish detailed ESG (Environmental, Social, Governance) reports. These documents include figures, action plans and audit results. Their availability to consumers and stakeholders is a good indicator of reliability.