6 mistakes to avoid in technology companies' press relations
Posted: Sat Feb 22, 2025 5:42 am
media relations
Every IT company has the ambition to see its success stories published in the media. Press relations are an essential means of malta mobile database success stories and news about the steps taken in your business journey. In this sense, the most important thing in relations with journalists is the strategy to follow.
However, it is during the implementation of this strategy that errors and actions that are harmful to the company can occur. Given the specific nature of the market, these errors are very common in the technology sector. Here we list some of the errors that should be avoided in a successful press office strategy.
Lack of coordination between press office, sales and marketing harms relations with the press
A service or product should not be announced before its launch. On the other hand, a press release containing outdated information should not be sent to the press. This would completely undermine the credibility of the relationship with journalists. These errors can only be avoided if there is close collaboration between the planning of media actions and the marketing and sales planning. All changes regarding launches, new products, events or prices must be communicated to the team or agency responsible for press relations.
Every IT company has the ambition to see its success stories published in the media. Press relations are an essential means of malta mobile database success stories and news about the steps taken in your business journey. In this sense, the most important thing in relations with journalists is the strategy to follow.
However, it is during the implementation of this strategy that errors and actions that are harmful to the company can occur. Given the specific nature of the market, these errors are very common in the technology sector. Here we list some of the errors that should be avoided in a successful press office strategy.
Lack of coordination between press office, sales and marketing harms relations with the press
A service or product should not be announced before its launch. On the other hand, a press release containing outdated information should not be sent to the press. This would completely undermine the credibility of the relationship with journalists. These errors can only be avoided if there is close collaboration between the planning of media actions and the marketing and sales planning. All changes regarding launches, new products, events or prices must be communicated to the team or agency responsible for press relations.