Identify your mindset and skills gap

[robiulhasan]

“If you think about digital transformation, the companies that are the best artists are those that pick a point in the customer journey and transform that. They pick one part that they know they can create competitive differentiation and double down and over-invest.”

So for your company, think about the most important area to focus on first and set realistic milestones that will help you reach organizational objectives. This could be improving the customer cell phone number search philippines purchase experience, improving sales and marketing alignment or looking to improve in-house digital skills through a training program.

Check out our case studies if you’re looking for some great examples of digital transformation with global brands.

Digital is not an add-on to your business, it’s now a requisite and that thinking needs to feed from the top-down. Your business needs leaders that understand the importance and impact of digital to create and cultivate a digital culture that’s embedded across the organization.

The key to achieving this is to understand what the current mindset is. Ask yourself:

Are your employees worried about or scared to use digital technologies?
Do teams know what digital technologies and processes are in place across the business?
Do teams collaborate and share information using digital channels?
Are your employees aware of the digital activities that take place across the business?