Press Releases: What to Consider Before You Start
Posted: Sat Feb 22, 2025 6:11 am
Before you decide to move forward with writing press releases, you need to analyze and answer the following questions :
Will communications be sent only when necessary?
Is the information new, current and relevant?
Is a press release the best way to austria mobile database this information? Or would an article or interview be more interesting?
Is the news of interest to the target audience? From which media outlet?
All this careful analysis will allow us to assess the relevance of the press release , avoiding its trivialization, its mass distribution and the subsequent lack of interest from journalists and the respective media.
In the Information Technology sector, this analysis is even more fundamental, as the challenge of turning technological language (bits and bytes) into something interesting and with added value for the media and their audiences grows.
The press release step-by-step
A4 page with a maximum of two pages.
Identification (company logo).
Title and subtitle.
Summary of the most relevant information.
Location and Date.
News Body with links to details whenever possible.
Company information.
Notes (alternative sources to the news, etc.).
Contacts.
Illustrative images.
Will communications be sent only when necessary?
Is the information new, current and relevant?
Is a press release the best way to austria mobile database this information? Or would an article or interview be more interesting?
Is the news of interest to the target audience? From which media outlet?
All this careful analysis will allow us to assess the relevance of the press release , avoiding its trivialization, its mass distribution and the subsequent lack of interest from journalists and the respective media.
In the Information Technology sector, this analysis is even more fundamental, as the challenge of turning technological language (bits and bytes) into something interesting and with added value for the media and their audiences grows.
The press release step-by-step
A4 page with a maximum of two pages.
Identification (company logo).
Title and subtitle.
Summary of the most relevant information.
Location and Date.
News Body with links to details whenever possible.
Company information.
Notes (alternative sources to the news, etc.).
Contacts.
Illustrative images.