The DNA of IT marketing content

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The Information Technology (IT) area has very specific characteristics and terminology. The technical language with all its jargon, terms canada mobile database all its bits and bytes ALWAYS needs to be adapted to each of its targets, be it a CIO, a CEO, a CFO or a CMO, for example.

We can create content for different marketing channels:

Online: websites, blogs, facebook, twitter, linkedin, newsletters, online campaigns, etc.
Offline: folders, datasheets, magazines, newspapers, success stories, etc.
Regardless of the channel used to disseminate information, it should be worked on not only thinking of the channel as a vehicle, but mainly, one should think about the recipient, how they understand the information, how they will receive the message, what difficulties they face and what solutions we offer. It is extremely important to speak the same language as your audience, so that they can identify with it and we can achieve the objective we set ourselves, that is, to 'sell' a solution, a service, a product, an activity, or whatever it may be.